“Hey Siri, turn on the lights.”
Voice search may have been a small concept in the past. But now, it is gaining popularity at an exponential rate. The reason is simple, it brings ease of use. Started off with voice assistants (like Alexa, Siri, Cortana, etc.) and now, this technology is becoming popular very fast.
You want to find a certain service, or search for information? Get it done without having to type. This is exactly why more than half of smartphone users engage with voice search technology on a daily basis. In fact, Google suggests that 41% of adults and 55% of teens use voice search frequently!
So if voice search optimization hasn’t been a part of your business SEO strategy so far, it’s time to fix that!
Learn how to Optimize Voice Search in 2021
Most smartphones today have the voice search feature and people are using it on a daily basis. Therefore it is essential to include voice search optimization in your company’s SEO strategy. Let’s discuss some of the most critical angles in this regard:
Prioritize Question Keywords
Traditional keywords cannot be used in voice search. The reason is simple; people tend to be more conversational. For your voice search algorithm to succeed, you need to create conversational keywords derived from the traditional root keywords. Most of these queries tend to be in form of questions so work on a list of questions that your users are expected to ask the search assistants.
Utilize Local SEO
Around 39% of voice search users are actually looking up local business information. So local SEO (location-based search) is extremely crucial here. Make sure your Google Business Page is up to date and running with correct information. So if you are a pizza restaurant and a user searches for “best pizza near me you appear on top.
Make it Mobile-friendly
More than half of the voice searches occur over mobile. In fact, it is probably the main reason behind voice search being so popular. So optimizing your web content for mobile users is a top priority. You can do so by
- Using CSS3 and HTML5 frameworks
- Adding content delivery networks
- Compressing images and videos on your site
- Minifying style sheets
- Reduce the number of plugins you use
The end goal is to make your website responsive and mobile-friendly.
Work with Speech Patterns:
The goal is to give users the most up-to-date, accurate information in real-time. Right? For this purpose, you need to think about the speech patterns of your target market. One of the key factors that work here is long-tail keywords. Long-tail keywords are basically longer and more specific keyword phrases that visitors are more likely to use when they are using voice search. People use casual terms and phrases in voice search. This is exactly why you need to include words phrases like “great rating, best possible, where can I…” in order to match your user’s requirements.
Voice search is now becoming very popular amongst SEO services for a reason. It is bringing ease for users and that’s what businesses need to target. Consumer behavior is changing and you have to meet the expectations. Therefore, it is crucial for your business to use voice search SEO and monetize in order to gain a competitive edge.
For achieving this, you can get help of SEO Boost the leading SEO agency in Karachi. We make sure that your local SEO hits the right market in the right manner – within your budget.